In today’s times, data is of huge significance. It is critical, it is crucial. That being said, data management is now considered as the top priority for most companies that operate in this highly volatile market. We, at Aptroid Consulting (India) PVT. LTD. understand the criticality involved with data management and the significance of doing it right for the future growth of your business. As your data partner, Aptroid can take your big data to the next level.

The one aspect about data that makes it significant for businesses (both big and small) is the fact that it never remains constant. With every micro second, the volume (data size), velocity (speed of change), variety (forms of data) and veracity (uncertainty of data) of data changes rapidly. This has brought about a drastic change in the way businesses today are making decisions; there is a paradigm shift here – from acquiring a hindsight based approach for decision making to adopting a foresight-based approach. With companies today banking on Big Data and Big Data Analytics to cater to these data complexities, Aptroid Consulting (India) PVT. LTD. can ease these transition phase.

As a business owner, it becomes essential for you to understand what Big Data can do for your business before adopting it. Typically, Big Data solutions can do three things for your business –

  1. Improve your business’ top line by bringing in personalization at scale. This is done by giving you updated and real time data that will help you acquire new customers and retain or even upscale your existing customers with improved customer support services.
  2. Improve your business/ bottom line by improving efficiency. Inventory management is a crucial aspect of your business. With Big Data, it becomes easier for you accurately forecast SKU level helping you to re-stock in time.
  3. Improve business’ overall management. The larger the volume of data, the tougher it gets. With Big Data, the tough gets going.

Big Data can be of great advantage for all companies, no matter their line of business or their size. If yours is a growing business that seeks to achieve great success in near future, Big Data is for you. At Aptroid Consulting (India) PVT. LTD., we ensure our clients get the best out of their Big Data solutions. It is true that the potential that your business can derive from Big Data is limitless. Big Data has found its place everywhere. The whole concept of Facebook analyzing your online behavior and posting relevant advertisements on your page to insurance companies contacting you just when you find yourself in a new job, everyone is using Big Data analytics.

So, now when do you really think your business needs Big Data solutions? The simplest possible answer to this would be to analyze your data not really from the size perspective but from the perspective of the four V’s that we discussed earlier – Volume, Velocity, Variety and Veracity. If your data is keeping you on toes with respect to these aspects, your business is ready for Big Data solutions.


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